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The “What The Hell” Effect

The “What The Hell Effect” or the scientific term, counterregulatory eating, is a concept that can be found in the book, Willpower by Roy Baumeister and John Tierney. The basic premise of this concept is that you’re doing well on a diet and then you slip up and have something like a cup of ice

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Understanding Willpower

Many people rely on willpower when it comes to eating, but there are some interesting things you need to know that can help you. I was reading a book called “The Happiness Advantage” by Shaw Achor and he talks about one of the willpower studies done by researcher Dr. Roy Baumeister. He used college students

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The Irony Of Eating And Exercise

I generally notice that people love certain foods that contribute to their weight gain (sugars, breads, pastas, etc.) AND they don’t love to exercise. When you give in to these foods, you tend to feel bad afterwards and beat yourself up (I shouldn’t have had those cookies!). When you don’t exercise, you tend to feel

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