Monthly Archives: July 2013

personal trainer Wyckoff Franklin Lakes

The “What The Hell” Effect

The “What The Hell Effect” or the scientific term, counterregulatory eating, is a concept that can be found in the book, Willpower by Roy Baumeister and John Tierney. The basic premise of this concept is that you’re doing well on a diet and then you slip up and have something like a cup of ice

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